Managing the Design Process – How to deliver measurable value to your clients through design


This talk will allow developers to better understand the three layers of design: Visual, Interaction, and Product Design. You’ll learn how to ask the right questions to guide the design project towards an achievable goal, how to check design assumptions during development, and how to measure success once your new store experience is out in the world.

About Peter

When our future AI overlords take over, Peter Mintchev will switch to producing reminders of
the joys of tactile reality. In the meantime, he is focused on making the virtual world more
familiar to humans. He does this from the position of a Sr. UX Designer at Magento. He is
currently working on developer experience and onboarding.

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